Why Quit?

There are as many reasons to quit smoking as there are people. You are your own best expert. You might be tired of spending all that money on cigarettes. Maybe you’ve decided you want to be there for your family in the future. Perhaps your doctor told you about how smoking is affecting your health, or an existing health condition.

Or maybe, like a lot of people, you have just decided that now is the time. Time to take back your life and quit for good.

Whatever YOUR reasons, EX is the place for you to get the information, tools and support to start quitting and stay quit!

The EX Plan

The EX Plan is a free quit smoking program, one that can show you a whole new way to think about quitting. It's based on personal experiences from ex-smokers as well as the latest scientific research from the experts at Mayo Clinic.

The EX Plan helps you see quitting not as one big war, but as a number of little battles you can actually win. And the secret to winning these battles is re-learning your life without cigarettes. The EX Plan has three main steps.

How to Quit Smoking

Before you actually stop smoking, you need to prepare. And The EX Plan can help you do it. You start in the How To Quit Smoking section, where you'll look at your smoking triggers — those things that make you want to smoke — and re-learn how to handle them without cigarettes. When you see it's possible to have a cup of coffee, deal with stress or drive without a cigarette, you'll find your confidence start to grow, and you’ll begin to believe, "Hey, I can do this."

You'll also learn about nicotine addiction and how smoking actually changes your brain, making it harder to quit. We'll talk about how medications can help DOUBLE your chances of success and help you pick one that's right for you.

And finally, you’ll also learn how important it is to surround yourself with people who support your quitting. There are already lots of them nearby in our online EX Community. And we'll also help you deal with the people in your life who aren’t that supportive.

Quit Smoking

After you’ve completed all your preparation, you move to the Quit Smoking section, where you'll put into practice all the things you’ve learned. And you’ll discover that all the prep work you’ve done will make quitting a lot less stressful than you thought it would be.

Staying Quit

And finally, in Staying Quit, you’ll learn how to keep your new non-smoking life, make sure the weight stays off and start stacking up the rewards and benefits of being an ex-smoker.


The best place to start becoming an EX is to register. (It’s free, easy and confidential.) Once you’ve registered, the My Quit Plan page lets you customize your personal EX Quit Plan, save your info and track your progress.

If you’re not ready to sign up yet, that’s fine, too. Just click on any of the sections to learn more about the EX Plan. And if you’re not a computer person, click to download the EX Quit Smoking Manual or the bilingual EX Quit Smoking Fotonovela.

BOTTOM LINE: Whether this is your first try or your 10th, the free EX Plan can help you really quit smoking this time.

Listen to Jason, a real ex-smoker, talk about the EX Plan.

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If you're ready to become an ex-smoker, we're ready to help you re-learn life without cigarettes.

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