Who's Behind EX
EX is brought to you by Truth Initiative, a national public health organization that is inspiring tobacco-free lives. Working in partnership with Mayo Clinic, a world leader in quitting smoking, Truth Initiative developed the EX Plan and BecomeAnEX.org to show people how to re-learn life without cigarettes and quit for good.
After successful pilot testing, EX was launched nationally in 2008. Between 2008 and 2011, the campaign received support from the National Alliance for Tobacco Cessation (NATC), a group of states, non-profit organizations, foundations and corporations brought together by Truth Initiative to help people quit smoking.
For more information about Truth Initiative, please visit truthinitiative.org.