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About BecomeAnEX

EX is brought to you by Truth Initiative®, America's largest non-profit public health organization dedicated to making tobacco use a thing of the past.

Truth Initiative partnered with the Mayo Clinic Nicotine Dependence Center to launch BecomeAnEX in 2008 as a free digital resource to help tobacco users quit. This resource includes an active social community, text and email messaging support, expert guidance and interactive quitting tools.

Today, BecomeAnEX is a thriving community with 800,000-plus registered participants, supporting more than 1,500 tobacco users to quit together each month. Most importantly, BecomeAnEX works. Research shows that following the BecomeAnEX quit plan quadruples a tobacco user's chance of quitting.

In 2017, Truth Initiative and Mayo Clinic expanded the reach of BecomeAnEX and created the EX Program to offer a better quitting experience to employers and health plans. In addition to the digital resources available through BecomeAnEX, the EX Program includes online 1:1 chat with tobacco treatment specialists and nicotine replacement therapy fulfillment. To learn more about the EX Program for employers and health plans, visit