About EX

BecomeAnEX (‘EX’) is run by Truth Initiative®. Truth Initiative is the largest non-profit public health organization dedicated to helping people quit tobacco.

Since 2008, Truth Initiative has partnered with the Mayo Clinic Nicotine Dependence Center to run EX. It is free to use and has helped over 900,000 tobacco users. EX includes the oldest social community, tips and advice through text and email, expert guidance and interactive tools. Our research shows that EX works. People who follow the EX quit plan are four times more likely to quit.

In 2017, Truth Initiative and Mayo Clinic built on the success of EX to create a new program for companies and health plans. It is called EX Program. EX Program users have access to all the resources on EX. In addition, they have access to live chat digital coaching with tobacco treatment experts and nicotine replacement medication shipped right to their home. To learn more about the EX Program for employers and health plans, visit theexprogram.com.