Privacy Policy

EX is a website run by Truth Initiative Foundation doing business as Truth Initiative (“Truth Initiative”). EX helps people in the U.S. to quit tobacco. We respect your privacy. This policy is about the information we collect and how we use it. If you have questions about this policy, please contact us.

General User Information

EX automatically collects certain data about users to make sure we deliver the best possible program. This includes things like a user’s Internet browser, operating system, and the date and time of each visit. We only use this information in the aggregate for our own research and to improve EX. We share this data only with our vendors, who use it for the same purposes. Some people use EX through their employer, health plan, or other sponsor (“Sponsor”). In that case, we may share aggregated, de-identified data about use of EX with a Sponsor.

We will protect any personal information we receive from a Sponsor according to federal privacy laws and as required by the Sponsor. Please review any Sponsor privacy notices related to your use of EX. Such notices may include rights and choices you may have about your personal information.

We may use or share your information as the Sponsor and the law allows. We will work with Sponsors to protect the privacy and security of your information. We will also report to a Sponsor any unauthorized sharing of your information.

Cookies and Other Tracking Technologies

Cookies are information files that allow a website to remember individual users. When you visit our site, we may send one or more cookies to your computer. We do this for a few reasons. For example, cookies allow us to show you certain pages that are only available to logged-in users. They also help us improve the quality of our program. We share this information only with our vendors, who use it for the same purposes.

Most internet browsers are set up to accept cookies. You can reset your browser to refuse all cookies or to tell you when a cookie is being sent. Be aware that some parts of our website may not work properly if cookies are disabled.

If you visit EX from another website, that site may gather information about your use of EX. Visit the links below to learn more, including how to opt out.

Personal Information

We ask for personal information when you register on EX. We use that information to customize the program for you. We may also use that information to confirm your access to an enhanced version of EX through a Sponsor. And, we may use that information to confirm your use of EX as part of a wellness program offered by a Sponsor.

Users with access to enhanced features on EX through a Sponsor can chat with an EX® Coach and schedule a future chat. Both of these services are run by third-party vendors. Each vendor has its own privacy and opt-out policies. If you chat with an EX® Coach, we may use information you provide to customize our advice to you. All messages to/from an EX® Coach will be kept confidential.

You can sign up for emails and/or text messages from EX. We will use your information only to send you messages you ask to receive. We share your information only with our vendors to help us deliver these messages.

Truth Initiative and its vendors will not share your personal information without your consent, except as needed to run EX and in certain situations like preventing fraud or harm. We will never sell your personal information. You can edit your personal information on EX. You can also contact us to have it deleted.

You can post information about yourself in the EX Community. This information will be public and not confidential. The EX Community is run by a third-party vendor that has its own privacy policies. We may use information shared by our users to help other tobacco users quit. Please contact us if you want anything you’ve posted to be removed.

Opting Out

If you no longer want to receive email from us, click "unsubscribe" at the bottom of any email message. If you no longer want to receive text messages from us, text back the word STOP to any message. If you need help, please contact us.

We may decide to use information from our members for a reason we haven’t yet described in this privacy policy. If we do, we will post changes on this page.


We take appropriate security measures to protect user data. Only employees, contractors, and agents who need access to user data to do their jobs are given access. Like other websites, though, we can’t ensure total protection against hackers. We do our best to protect your information but do not guarantee absolute security.

We never sell our users’ data. We may share information with Sponsors as described above. Otherwise, we do not share user information unless required by law or for a business purpose allowed under the law.


We don’t intend to collect personal information from children under age 13. Please contact us if you believe we’ve done so. We will delete such information.

Changes To This Privacy Policy

This policy may change from time to time without notice to you, so please review this policy from time to time for revisions. Your use of EX means you accept the terms of this policy.

Data Retention

We keep user data until it is no longer needed to run our program. We use industry standard security measures to protect it. Because this data is electronic, we cannot and do not guarantee its security.


If you have questions, please contact us at