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Privacy Policy

This is a website of the Truth Initiative Foundation dba Truth Initiative ("Truth Initiative"), which is dedicated to achieving a culture where all youth and young adults reject tobacco. We respect your privacy and have created this policy to explain what information we collect and how we use it. If you have any questions about this policy, please contact us at

General User Information

We automatically collect information about our site's users, including the domain name and IP address of visitors, the browser and operating system used, and the date and time of each visit. This information is only used in the aggregate for our own research purposes and to improve the site's content, structure, and security. We share this information only with our vendors, who use it for the same purposes. For versions of the site offered through an employer, healthcare system, insurer or other sponsoring entity (each, a "Sponsoring Entity"), we may share aggregated, de-identified data about site use with such Sponsoring Entity.

Through services provided to Sponsoring Entities, we may also obtain certain personal information subject to federal privacy laws. If so, we will safeguard this information in the manner required by these Sponsoring Entities. Please review any notices of privacy practices for these entities. A healthcare system, for example, may detail how healthcare providers use or disclose your information. Such notices may also include the rights and choices that you may have regarding your information.

We may use or share your information as permitted by these Sponsoring Entities, subject to applicable legal constraints. If so, we will coordinate with these entities to maintain the privacy and security of your information, as well as to report any unauthorized disclosure of your information.

Cookies and Other Tracking Technologies

Cookies are information files that allow websites to remember users' activities on a website. When you visit our site, we may send one or more cookies to your computer that uniquely identifies your browser. We use cookies for several purposes. For example, if you are a registered user, cookies allow the server to know that you are allowed to access information or perform operations restricted to logged-in users. We use the information we learn from cookies to improve the quality of our service, for example, by tracking user trends. We share this information only with our vendors, who use it for the same purposes.

Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some of our features and services may not function properly if your cookies are disabled.

When you access our site via a third party site (e.g., Facebook), the third party may use cookies and other technologies to collect or receive information about your use of this site and use that information to provide measurement services. For more information about such tracking tools and how you can opt out, visit:

Personal Information

If you choose to create a profile or otherwise provide personal information on our site, we will use that information to customize and improve your website experience. We may also use information you provide such as your name and zip code to verify your eligibility to participate in a version of the site offered through a Sponsoring Entity and/or to confirm your participation as part of a bona fide wellness program offered by such Sponsoring Entity.

There are spaces on this website to chat with an EX Coach, or schedule a future chat with an EX Coach. Both of these services are operated by third-party vendors, which have their own privacy policies and opt-out policies. If you opt to chat with an EX Coach via live chat on our website, we may use information you provide such as your Sponsoring Entity and birthdate to deliver accurate information and recommendations to you. If you choose to live chat via text message with an EX Coach as an alternative to live chat via website, we will share your mobile phone number with the third-party vendor in order to deliver services. Regardless of the modality (i.e., live chat via website vs. via text message) the messages exchanged with EX Coaches will be treated as confidential and will never be publicly displayed.

If you sign up to receive emails and text messages from us, we will use your information only to send you messages you have opted to receive, which may include communicating with you via U.S. mail. We share your information only with our own vendors, who use it for the same purposes.

Neither Truth Initiative nor its vendors will ever share your personal information with anyone else without your consent, except in limited circumstances, such as complying with legal processes or preventing fraud or imminent harm. We will never sell your personal information. If you would like to edit or delete your profile or any other information you have provided to us, please visit or contact us.

There are spaces on this website where you can post messages and publicly display other information. Some of these spaces are operated by third-party vendors, which have their own privacy policies. Be aware that any information you post will be non-confidential and publicly available. We reserve the right to use any such public information to further our charitable mission. If you would like to request the removal of any information you have posted, please contact us.

Opting Out

We communicate only with those who have chosen to receive communications from us. If you do not want to receive email or communications via U.S. mail in the future, please contact us at If you do not want to receive text messages from us, please text STOP to the number from which you are currently receiving text messages.

If we ever decide to use your information for a new, unanticipated use not previously disclosed in our privacy policy, we will post the policy change prominently on this page and provide you with the ability to opt-out of this new use.


We take appropriate security measures to protect against unauthorized access to or disclosure or destruction of our user's data. We restrict access to personal information to our employees, contractors, and agents who need to know that information in order to perform their jobs. Please note, this and other websites cannot ensure absolute protection against intentional or malicious intrusion attempts. We take reasonable care to safeguard your information, but we cannot and do not guarantee the absolute security of electronic transmissions.

Except as detailed in this policy, we do not disclose, sell, or transfer user information unless required by law. We may, additionally, share information in order to prevent fraud or illegal activity, in conjunction with a merger or acquisition, or for any legitimate purpose allowed by law.


We do not intend to collect personal information related to children under the age of 13 years. Please contact us if you believe we unknowingly done so. We will delete any such personal information.

Changes To This Privacy Policy

This policy, and our related practices, may change from time to time. If so, we will revise this policy to reflect such changes. Please review this policy periodically for revisions. Your use of our site following revisions to this policy constitute your acceptance of the terms of the revised policy. We reserve the right to modify this policy at any time, without prior notification.

Data Retention

Information collected from users will be retained for an indefinite period of time. We utilize reasonable security measures to protect the information that we retain. Based on the electronic nature of such information, we cannot and do not guarantee the security of such information.


Please contact us at if you have any questions about this policy.